1. Increased Exposure to Potential Customers
1.19 BILLION USERS.
Need I say more?
If your business cannot realize new customers on Facebook, perhaps you ought to rethink your line of labor.
2. Gather More Leads
Just having individuals like your page is not enough to supply yourself with a long-run, property business. Certain you’ll build a decent living short-run off simply exploitation your Facebook page.
But what if Facebook will truly disappear one day?
If you haven’t created a reference to your followers outside of Facebook, then you will be in bother.
That’s why good businesses gather leads within the sort of email addresses — in order that they will contact their community outside of Facebook.
Most try this through contests, giveaways and newsletters — and it is a proved system.
But you furthermore ought to watch out however you use your leads with the help of Facebook app development company.
For example, do not hammer fans with daily emails peddling affiliate product and alternative junk — unless that is what they signed up for.
Email them systematically once or doubly every week with useful info that additionally leads them to your web site — wherever they hopefully can become customers.
3. Lower Your Marketing Expenses
Starting a Facebook business page prices you specifically $0.
Sure, you’ll pay an artist to style a profile image and canopy icon — however that is not a necessity.
Simply mistreatment images you’re taking of your business can work — and in some cases that is higher than an original image from a designer.
My purpose is that obtaining rolling with a page prices you nothing till you begin paying for ads to induce page Likes, boosting posts and running Sponsored Stories — all of that you ought to be doing together with your page.
Facebook ads are comparatively cheap compared to ancient print, radio or TV ads — and are 1,000x a lot of targeted.
4. Reach a Targeted Audience
This is carry over from #3 — and it’s super vital.
Just because there are 1.19 billion Facebook users, it does not imply all of them wish to love your page.
In fact, I would not wish all of them to love my page — as a result of solely a little low proportion of them would really interact with my posts.
5. Use Facebook Insights
I’ve admitted countless times that I am not a numbers guy — I simply do not get my jollies by dig through stats.
But I like the new Facebook Insights provided on Facebook business pages.
Because they are simple to know — even for non-technical individuals like me. And that they give nice information for business owners.
6. Build Brand Loyalty
Besides being an area to create a client base and sell products, a Facebook business page will do wonders for serving to you build whole loyalty.
What precisely will that mean?
Well, if you systematically give valuable and fun content, your followers can keep loyal — even once you build mistakes.
These days, folks look on-line to seek out businesses to shop for from — and that they predominately search social media.
If your followers see you being active & responsive, they are far a lot of possible to do business with you than a corporation with no Facebook presence or a poorly run page.
7. Increase Your Web Traffic
Smart Facebook page owners use their pages to drive traffic to their websites.
If all you are doing on Facebook is obtaining engagement on your posts, then you are very simply an entertainer — not a marketer.
So begin using link posts to drive traffic to your website.
The great issue regarding link posts is Facebook currently generates a full-width thumbnail image if your web site makes one out there.
Because they draw additional attention, these wider pictures are additional doubtless to induce clicked.
8. Boost SEO
The topic of SEO and Facebook gets debated quite a bit.
Some argue that the knowledge within the concerning section of a business page is scraped and so searchable by Google.
It’s exhausting to accurately verify or dispute this claim.
I’ve tried looking with varied keywords for our page and don’t notice results related to Post Planner’s Facebook page.
But once somebody searches for “Post Planner” — our Facebook page shows informed page one of the Google search results.
I believe the additional ways in which folks will notice you the better!
9. Be Mobile Ready
The overwhelming majority of Facebook users are accessing the positioning via their mobile devices — several of them solely with a mobile device.
As this trend grows — it becomes more and more vital for your business to possess a presence on Facebook.
The great factor a couple of Facebook page is Facebook will the work for you! — optimizing your page for each desktop and mobile devices.
The exception are the custom apps (tabs) on your page that are seen on the desktop however not on mobile devices (unless you offer the mobile friendly link created by an app supplier like ShortStack).
When folks read your Facebook page on a mobile device it shows users:
• Hours of operation
• Phone number to decision directly from the Facebook mobile app
10. Spy on Your Competition!
An interesting new feature on Facebook pages lets businesses spy on competitors.
Now this does not mean you’ll be able to look over their shoulders and cross-check sales or results from their ads — however it is a good way to examine however others in your space and niche are growing on Facebook.